Archive · 21 Dec 2025
Cult.fit Expands from Bengaluru to Brooklyn
Cult.fit started in Bengaluru in 2016 as a fitness app.
It grew to offer gyms, digital workouts, mental health services, and more.
During COVID-19, it shifted to digital classes and gained many users.
Now, it's expanding to the US, focusing on technology and local talent without rushing to open physical locations.
The company aims to make health and fitness easy and accessible.
Cult.fit was founded in 2016 in Bengaluru by Mukesh Bansal and Ankit Nagori to integrate fitness, nutrition, and mental well-being.
The company rapidly grew in India, with revenue reaching Rs 1,216 crore in FY25, driven by fitness subscriptions and product sales.
During COVID-19, Cult.fit shifted to digital classes, gaining 1.5 million new users and 100,000 paid subscribers in India.
Cult.fit expanded to the US in mid-2020, focusing on digital offerings and hiring local talent without setting up physical locations.
The company's proprietary Energy Meter tracks user effort during workouts, enhancing the user experience with real-time feedback and rankings.
- Who
- Cult.fit, founded by Mukesh Bansal and Ankit Nagori
- What
- Expansion of Cult.fit from India to the United States
- When
- Founded in 2016, expanded to the US in mid-2020
- Where
- From Bengaluru, India to the United States
- Why
- To address gaps in India's health and fitness ecosystem and capitalize on global demand
- Founders
- Mukesh Bansal and Ankit Nagori
- Year Founded
- 2016
- Initial Location
- Bengaluru, India
- Current Expansion
- United States
- Key Features
- Fitness, nutrition, mental health, doctor consultations, online store
- Revenue FY25
- Rs 1,216 crore
- Fitness Subscriptions FY25
- 73% of revenue
- Total Funding
- $660–675 million