Archive · 19 Nov 2025
Rana Daggubati's Sanskrit-Inspired AlcoBev Brand
Actor Rana Daggubati, known for his family's fame in Indian cinema, started a new business with a friend.
They made an AlcoBev brand called Loca Loka.
The name comes from Spanish and Sanskrit words.
They made tequila in Mexico and sold it in duty-free shops for about Rs 5,000 to Rs 7,000.
But they haven't sold it much in India yet.
Rana Daggubati, actor from prominent Indian film family, expands business portfolio
Launches AlcoBev brand 'Loca Loka' with music composer Anirudh Ravichander
Brand name combines Spanish and Sanskrit, means 'crazy world'
Tequila produced in Mexico, priced around Rs 5,000-Rs 7,000 at Indian duty-free shops
Not yet fully launched in India
- Who
- Rana Daggubati and Anirudh Ravichander
- What
- Launched an AlcoBev brand named Loca Loka
- When
- Last year
- Where
- Currently available at Indian duty-free shops, not yet fully launched in India
- Why
- To expand business portfolio
- Brand Name
- Loca Loka
- Co-founder
- Anirudh Ravichander
- Product
- Tequila
- Production Location
- Mexico
- Price Range (Indian Duty-Free)
- Rs 5,000-Rs 7,000