Archive · 25 Jul 2025
ISB Students Perform Digital Ritual for Placements, Video Goes Viral
Imagine a group of college students at ISB Hyderabad who are about to start looking for jobs.
They decided to do something a little unusual to hopefully get good job offers.
They went to a holy place where three rivers meet and dipped a picture of their class in the water.
This act, called a 'digital snan,' is a modern twist on an old tradition, hoping it would bring them good luck.
The video of this act went viral online, with many people finding it funny and creative, highlighting the stress and hopes of students during job-hunting season.
ISB Hyderabad students performed a 'digital snan' at Sangam.
The video shows their batch photo being immersed in the Ganga, Yamuna, and Saraswati rivers.
The digital snan is meant to bring good fortune in the ISB placement season.
The video, posted on Instagram, went viral, attracting over 830,000 views.
The act blends traditional ritual with contemporary professional aspiration.
- Who
- ISB Hyderabad students.
- What
- ISB Hyderabad students performed a 'digital snan' by immersing their batch photo at Sangam.
- When
- The video was posted on Instagram and became viral.
- Where
- Sangam in Prayagraj.
- Why
- To seek good fortune for placements in the ISB placement season.
Student Aspirations
Societal Pressure
Placement Expectations
Student Aspirations
Students seek good fortune through a symbolic ritual.
Societal Pressure
Students face significant placement pressure.
- Event
- Digital Snan
- Location
- Sangam, Prayagraj
- Participants
- ISB Hyderabad students
- Purpose
- To seek good placements
- Platform
- Views
- Over 830,000