Archive · 10 Sep 2026
Hong Kong Invites Indian Visitors to Explore Old Town Central
Hong Kong wants Indian visitors to explore one of its historic neighbourhoods.
The area is called Old Town Central.
It has temples, markets, old buildings, restaurants, street art, and shops.
Visitors can follow four themes: local traditions, history, food, and art.
The Central-Mid-Levels Escalator helps people travel through the area.
A digital guide uses augmented reality to show extra information at selected places.
Local shop owners also share stories about their work and the neighbourhood.
Visitors can get a free map and may receive a special pin after spending enough money at participating shops.
The Hong Kong Tourism Board is promoting Old Town Central as a local-style alternative to Hong Kong’s major landmarks.
Four themed routes focus on the area’s heritage, food, art, and traditional businesses.
The Central-Mid-Levels Escalator serves as the main route through the neighbourhood’s attractions and local institutions.
An interactive augmented-reality guide and audio stories from local business owners offer additional context.
Visitors can receive a free Old Town Map and redeem limited-edition street-sign pins after spending HKD200 at participating merchants.
- Who
- The Hong Kong Tourism Board is inviting Indian visitors to explore Old Town Central.
- What
- A new neighbourhood experience offers four themed explorations, an augmented-reality guide, local audio stories, and limited-time keepsakes.
- When
- The announcement is dated September 10; the year is not specified.
- Where
- Old Town Central in Hong Kong, including areas around the Central-Mid-Levels Escalator.
- Why
- The Hong Kong Tourism Board aims to encourage visitors to move beyond famous landmarks and connect with local communities, heritage, food, and culture.
- Promoter
- Hong Kong Tourism Board (HKTB)
- Featured neighbourhood
- Old Town Central, Hong Kong
- Main route
- Central-Mid-Levels Escalator
- Themed experiences
- Old Town Signatures, Old Town Legacy, Neighbourhood Taste, and Art & Soul
- Digital feature
- An interactive, motion-activated augmented-reality web app available through DiscoverHongKong.com
- Visitor offer
- A complimentary Old Town Map
- Pin redemption
- Visitors spending HKD200 or more in one same-day transaction at participating merchants can redeem one of five limited-edition Street Sign Pins