Archive · 15 Sep 2026
Amazon Quick Delivery Reaches $1 Billion Milestone in India
Amazon has a fast-delivery service in India called Amazon Now.
It brings items to customers very quickly.
Amazon says the service is now on pace to make more than $1 billion in one year.
Its orders have doubled every three months since it began in India.
The service currently works in more than 60 towns and cities.
Amazon wants to expand it to 100 cities by Diwali in November.
Blinkit is currently the leading fast-delivery company in India.
Other competitors include Zepto, Swiggy, and Flipkart.
Many companies are investing in this business, but they must also find ways to make money instead of spending too much.
Amazon said its Amazon Now service has surpassed $1 billion in annualized gross revenue in India.
Amazon Now orders have doubled each quarter since the service launched in India about a year ago.
The service operates in more than 60 Indian towns and cities, with plans to reach 100 by Diwali in November.
Amazon is entering a market led by Eternal Ltd.’s Blinkit, followed by Zepto Ltd. and Swiggy Ltd.
Quick-commerce growth is attracting major investment, though companies face pressure to control spending and achieve profitability.
- Who
- Amazon.com Inc. and competing quick-commerce companies including Blinkit, Zepto Ltd., Swiggy Ltd., and Flipkart.
- What
- Amazon’s Amazon Now quick-delivery service has surpassed $1 billion in annualized gross revenue in India.
- When
- Amazon announced the milestone on Tuesday; the service began in India about a year earlier, after entering the market in summer 2025.
- Where
- India, where Amazon Now operates in more than 60 towns and cities.
- Why
- Demand for rapid deliveries is growing, intensifying competition and encouraging companies to expand their quick-commerce operations.
Rapid Expansion
Profitability and Spending Discipline
Amazon’s market strategy
Rapid Expansion
Amazon is rapidly expanding Amazon Now and plans to reach 100 Indian cities by Diwali, responding to strong order growth and rising demand.
Profitability and Spending Discipline
Amazon entered the market after local competitors had already established substantial operations, including Blinkit, Zepto, Swiggy, and Flipkart.
Business sustainability
Rapid Expansion
Investors are backing Indian quick commerce because dense cities, low labor costs, and a large digital-first consumer base could support the model at scale.
Profitability and Spending Discipline
The sector has consumed large amounts of cash, and companies are under pressure to become profitable; Swiggy is limiting spending, while Zepto delayed its public-listing plans after missing its expected valuation.
Competitive position
Rapid Expansion
Amazon’s revenue milestone and quarterly order growth show that it is gaining traction in India’s fast-delivery market.
Profitability and Spending Discipline
Blinkit remains the market leader and has reported operational profitability for several quarters, giving it an established position as Amazon expands.
- Service
- Amazon Now
- Revenue milestone
- More than $1 billion in annualized gross revenue
- Order growth
- Orders have doubled each quarter since launch
- Current reach
- More than 60 Indian towns and cities
- Expansion target
- 100 Indian cities by Diwali in November
- Market leader
- Eternal Ltd.’s Blinkit
- Market context
- India’s e-commerce market is projected to approach $250 billion by 2030, according to a Google and Deloitte report