Archive · 28 Jan 2026
SBI Life Launches Jolly & Polly Campaign
SBI Life Insurance, a big company that helps people with life insurance, has started a new campaign called 'Jolly & Polly'.
They have two famous cricket players, Rishabh Pant and Ravindra Jadeja, as their brand ambassadors.
Jolly, played by Rishabh Pant, is all about being brave and optimistic.
Polly, played by Ravindra Jadeja, is calm and thinks about the future.
Together, they show how life insurance can help people chase their dreams while also taking care of their families.
SBI Life made two TV ads to show this.
One is about a woman who wants to be a wrestler, and the other is about a man who wants to be a lawyer for women's rights.
Both ads show how life insurance can help families feel secure so that people can follow their dreams.
SBI Life wants to make life insurance something that people talk about in a positive way, not something that scares them.
They believe that if people know their families are taken care of, they can be more confident and happy.
SBI Life Insurance launched the 'Jolly & Polly' campaign with Rishabh Pant and Ravindra Jadeja as brand ambassadors.
The campaign aims to show how life insurance can help people balance personal dreams with family responsibilities.
Two TV commercials were released: one about a woman pursuing wrestling and another about a man becoming a women's rights lawyer.
Jolly represents optimism and courage, while Polly represents composure and long-term thinking.
SBI Life's philosophy is 'Apne Liye, Apno Ke Liye', meaning for yourself and for your loved ones.
- Who
- SBI Life Insurance, Rishabh Pant, Ravindra Jadeja
- What
- Launch of 'Jolly & Polly' campaign with new brand ambassadors
- When
- January 28, 2024
- Where
- Mumbai, Maharashtra, India
- Why
- To promote life insurance as a means to balance personal aspirations and family responsibilities
- Company
- SBI Life Insurance
- Brand Ambassadors
- Rishabh Pant (Jolly), Ravindra Jadeja (Polly)
- Campaign Focus
- Balancing personal dreams with family responsibilities
- TVCs
- Wrestler’s Journey, Lawyer’s Journey
- Brand Philosophy
- Apne Liye, Apno Ke Liye
- Authorized Capital
- Rs. 20.0 billion
- Paid-up Capital
- Rs. 10.0 billion
- AuM
- Rs. 4,814.6 billion