Archive · 6 Dec 2025
US Stars Tour Former USSR as Putin's War Shifts Music Scene
Since the war in Ukraine, many big American music stars have started performing in countries like Kazakhstan, Uzbekistan, Azerbaijan, Georgia, and Armenia.
This is because they can't perform in Moscow anymore.
These concerts are very popular, and many people from Russia and other countries are traveling to see them.
The concerts are also helping these countries' economies by bringing in tourists and creating new jobs.
People are enjoying the music and the new experiences, and it's making these places more connected to the rest of the world.
It's a big change from before the war, when most of the performances were by older, less famous artists.
US music stars are touring former Soviet countries due to the war in Ukraine and the closure of Moscow as a tour destination.
More than 20 global artists have performed in central Asia and the Caucasus since 2022, many for the first time.
Demand for tickets among Russians has increased 70-fold, with concerts bringing economic benefits to host countries.
Household consumption in central Asia has surged 8.6% on average over the past five years, with similar growth in Georgia and Armenia.
Concerts are fostering new industries and connections across the region, with local technicians gaining experience in running large shows.
- Who
- US music stars like Jennifer Lopez, Justin Timberlake, and Deep Purple
- What
- Touring in former Soviet countries due to the war in Ukraine
- When
- Since 2022, with a surge in 2023
- Where
- Kazakhstan, Uzbekistan, Azerbaijan, Georgia, Armenia
- Why
- To tap into the lucrative Russian market and due to the closure of Moscow as a tour destination
- Key Artists
- Jennifer Lopez, Justin Timberlake, Backstreet Boys, Guns 'n' Roses, Bruno Mars, Deep Purple
- Regions Visited
- Kazakhstan, Uzbekistan, Azerbaijan, Georgia, Armenia
- Ticket Demand Increase
- 70-fold increase in demand among Russians for tickets to concerts abroad
- Economic Impact
- Household consumption in central Asia surged 8.6% on average over the past five years
- Georgia's Economic Growth
- 4.7% growth since the invasion, projected to grow 5%
- J-Lo's Impact in Armenia
- 15,000 visitors spent about $20 million in Yerevan, generating $3 million in tax revenue
- Timberlake's Crowd
- Drew crowds of more than 50,000 in Azerbaijan and Georgia