Archive · 1 Jul 2025
French Cheese Campaign's Third Year in India, Blending Flavors
Imagine the French Dairy Board, like a big cheese club, is bringing its cheese party back to India for a third time!
They want everyone to try their delicious French cheeses, like Brie and Camembert.
This year, they're mixing things up by pairing the cheese with tasty Indian street food.
They're hosting events, workshops and working with chefs and food experts to show how well the cheeses go with Indian flavours.
Plus, they care about how the cheese is made, making sure it's done in a way that's good for the environment and the animals.
The French Dairy Board (CNIEL) is launching the third year of its 'Full of Character' campaign in India.
The campaign aims to introduce authentic French cheese to Indian consumers.
The 2025 edition will focus on pairing French cheese with Indian street food.
The campaign includes retail activations, collaborations with food content creators, and workshops.
Sustainability remains a key focus, promoting responsible dairy farming and cheesemaking.
- Who
- The French Dairy Board (CNIEL) and the European Union.
- What
- The 'Full of Character' campaign, promoting French cheese, is entering its third year in India.
- When
- The campaign's third year is in 2025, with the announcement made in July.
- Where
- India
- Why
- To showcase the rich heritage, quality, and flavor of authentic French cheese and its adaptability to local tastes.
- Campaign Name
- 'Full of Character'
- Organizer
- French Dairy Board (CNIEL)
- Theme for 2025
- French cheese meets Indian street food
- Focus
- Pairing French cheese with Indian flavours and ingredients
- Includes
- Retail activations, collaborations, and workshops