Archive · 13 Sep 2026
Navneet Damani Urges Festive Investors Toward ETFs, Bars and Coins
Navneet Damani gave advice about buying gold and silver during the festive season.
He said people investing for returns should consider ETFs, bars or coins.
ETFs are investment products that track the value of a metal.
He said jewellery is better bought when someone actually wants to wear it.
Jewellery can include making charges of about 10% to 15%.
These extra charges can make it harder for an investor to earn a profit.
He also said festive demand could make metals more expensive for people who wait.
Younger shoppers are choosing lighter and different jewellery designs.
Navneet Damani recommends ETFs, bars and coins for precious-metals investment.
He says jewellery should generally be purchased for personal use, not returns.
Jewellery making charges can add roughly 10% to 15% to costs.
Festive-season demand could reduce current pricing discounts and raise entry costs.
Damani says younger buyers increasingly prefer lighter and different jewellery styles.
- Who
- Navneet Damani, who discussed precious-metals investment choices.
- What
- He advised investors to favor ETFs, bars and coins over jewellery for investment purposes.
- When
- Ahead of India’s festive buying season.
- Where
- India’s precious-metals and jewellery market.
- Why
- Because jewellery making charges can reduce returns, while stronger festive demand may raise entry costs.
Investment-focused approach
Consumption-focused approach
Choosing the purchase format
Investment-focused approach
Investors seeking returns should use ETFs, bars or coins to avoid jewellery’s embedded making charges.
Consumption-focused approach
Consumers who want to wear jewellery may still buy it for personal use, although it is less suitable as a pure investment.
Timing the purchase
Investment-focused approach
Buying before festive demand strengthens could help investors avoid potentially higher entry costs.
Consumption-focused approach
Waiting may be reasonable for consumers purchasing jewellery for use rather than for investment returns.
- Recommended investment routes
- Exchange-traded funds, gold or silver bars, and coins
- Jewellery purpose
- Damani says jewellery should primarily be bought for actual consumption.
- Making charges
- Jewellery making charges can range from 10% to 15%.
- Festive demand
- Stronger consumption demand could compress existing pricing discounts.
- Potential effect
- Late buyers could face a higher entry cost if discounts narrow.
- Consumer trend
- Younger buyers are choosing lighter and different jewellery styles.