Archive · 1 Sep 2026
Victoria Beckham Brand Reports First Operating Profit After 18 Years
Victoria Beckham started her fashion company in 2008.
For many years, the company lost money.
In 2025, it made £7.3m in operating profit for the first time.
Its beauty products became an important part of the business.
A product called Foundation Drops became very popular and had 25,000 people waiting for it.
The company also reduced wasteful spending and reorganized its operations.
A Netflix documentary helped increase demand for some clothing items.
Beckham says people now see the company as a serious brand, not only as a celebrity business.
Victoria Beckham Holdings reported £7.3m in operating profit in 2025.
The result was the company’s first operating profit since its 2008 launch.
The beauty business and Foundation Drops helped drive the company’s growth.
Foundation Drops attracted a waiting list of 25,000 people and doubled the skincare business.
Restructuring, cost-cutting, investment and stronger sales helped turn the business around.
- Who
- Victoria Beckham Holdings Ltd, led by Victoria Beckham, and its beauty and fashion teams.
- What
- The company reported its first operating profit, totaling £7.3m, in 2025.
- When
- The profit was recorded in 2025, after the business began in 2008.
- Where
- The articles do not specify a location for the reported results.
- Why
- Growth in beauty and fashion, successful Foundation Drops, cost-cutting, restructuring, investment and increased sales contributed to the turnaround.
- Operating profit
- £7.3m in 2025
- First profitable year
- First operating profit since the business launched in 2008
- Beauty launch
- The beauty business launched in 2019
- Foundation Drops
- The product attracted a waiting list of 25,000 people
- Skincare growth
- Foundation Drops helped double the size of the skincare business
- Investment
- NEO Investment Partners invested £30m for a 30% stake in 2017
- Fashion growth
- The fashion division recorded strong double-digit growth in 2025