Archive · 24 Dec 2025
RJ Abhinav Explores Future of Advertising
RJ Abhinav talks about how advertising is changing with the help of YouTube and short videos.
He speaks with Malini Adapureddy and Prateek Jain from Deconstruct, and Dr. Aanchal.
They discuss how these short videos help people learn about new products and make buying decisions quickly.
YouTube Shorts is a big part of this change, making it easier for people to find and understand new things.
RJ Abhinav discusses the future of advertising with experts from Deconstruct and Dr. Aanchal.
The conversation focuses on how YouTube and short-form content are changing consumer discovery and understanding of new products.
Deconstruct's story is highlighted to show how creators and digital storytelling simplify the user journey.
Guests include Malini Adapureddy (CEO Deconstruct), Prateek Jain (CBO Deconstruct), and Dr. Aanchal.
The discussion emphasizes the real-time influence of platforms like YouTube Shorts on purchase decisions.
- Who
- RJ Abhinav, Malini Adapureddy (CEO Deconstruct), Prateek Jain (CBO Deconstruct), Dr. Aanchal
- What
- A discussion on the future of advertising and the impact of YouTube and short-form content on consumer behavior
- When
- Not specified
- Where
- Not specified (likely a podcast or online discussion)
- Why
- To explore how platforms like YouTube Shorts are influencing purchase decisions in real time
- Host
- RJ Abhinav
- Guests
- Malini Adapureddy, Prateek Jain, Dr. Aanchal
- Platforms Discussed
- YouTube, YouTube Shorts
- Company Featured
- Deconstruct
- Content Focus
- Short-form content, digital storytelling, consumer discovery