Archive · 5 Aug 2025
Indian Consumers Suffer from Ad Fatigue, New Report Shows
Many people in India are tired of seeing ads online and often skip them.
India has a high level of ad fatigue.
This means people ignore the ads they see.
People in India are using more different media platforms, which makes it hard for advertisers.
Advertisers are finding that if they use the same message across several platforms and media channels they get better results.
People are finding that they find new brands while watching streaming TV and video platforms.
Also, more and more people are playing games.
India ranks third globally in ad fatigue, with 70% of consumers weary of digital ads.
Indian consumers spend nearly nine hours daily across 5.4 different media platforms.
Omnichannel campaigns reduce ad fatigue by 2.2 times and improve persuasive impact by 1.5 times.
OTT and CTV are effective for brand discovery, with 73% of users discovering brands.
Gaming is a fast-growing channel, with over 80% of Gen Z and millennials playing weekly.
- Who
- The Trade Desk released a report.
- What
- 70% of Indian consumers are weary of digital ads.
- When
- Report released recently.
- Where
- India.
- Why
- Due to ad fatigue and media fragmentation.
- Ad Fatigue Rate
- 70% of Indian consumers
- Global Ad Fatigue Rank
- 3rd (behind US, Australia)
- Media Platforms Used
- 5.4 daily
- Omnichannel Fatigue Reduction
- 2.2 times
- Omnichannel ROI Improvement
- Up to 77%
- Brand Discovery via OTT/CTV
- 73%
