Archive · 20 Aug 2025
Operation Maa: A Non-Kinetic Approach to Counter-Insurgency
Imagine the army trying to stop young people from joining bad groups.
Instead of just fighting, they used a special plan called Operation Maa.
They understood that in the local culture, mothers are very important.
So, they talked to religious leaders and moms, using messages that respected these values.
The army even let mothers talk to their sons during fights, asking them to come home.
This approach, along with showing how dangerous and short-lived terrorism is, helped many young people leave the bad groups and return to their families.
It shows that understanding people's values can be more effective than just fighting.
Operation Maa, an Indian Army counter-insurgency strategy, aimed to prevent radicalization in the Kashmir Valley.
The operation focused on 'mind space management' by appealing to local culture and religious values, specifically mothers.
Utilizing a Hadith about respecting mothers, the army sought to influence youth against joining terrorist groups.
The army interacted with religious leaders and elders, and allowed mothers to appeal to their sons to surrender.
Data showed a short lifespan for new terrorists, with Operation Maa contributing to the return of young men to the mainstream.
- Who
- The Indian Army, local religious leaders, mothers, and young men influenced by terrorism.
- What
- Operation Maa, a counter-insurgency operation focused on preventing youth radicalization in Kashmir.
- When
- Before operations like Operation Sindoor and Mahadev, and around mid-2019 for the study.
- Where
- Kashmir Valley
- Why
- To address the root causes of terrorism by preventing radicalization and encouraging young men to abandon violence and return to mainstream society.
Traditional Counter-Terrorism Strategies
Operation Maa's Perspective
Approach to Counter-Terrorism
Traditional Counter-Terrorism Strategies
Emphasizes neutralizing terrorists through military force.
Operation Maa's Perspective
Advocates for a holistic approach that addresses underlying factors to prevent radicalization.
- Operation Name
- Operation Maa
- Focus
- Mind space management
- Key Message
- Respect for mothers
- Methodology
- Outreach and appeal to mothers
- Data Highlight
- Short lifespan of terrorists, high percentage of stone-pelters
- Outcome
- Youth returning to the mainstream