Archive · 27 Jul 2026
Parul Gulati's Journey: Rs 5,000 to Rs 50 Crore
Parul Gulati started Nish Hair with just Rs 5,000.
She wanted to help people with hair thinning or loss by making hair extensions affordable and available online.
She became the face of her brand, using social media to connect with customers.
Her first sale was for Rs 5,000 to an actress.
She even wore a dress made of hair to the Cannes Film Festival to promote her brand.
Parul believes in consistent, authentic content and advises entrepreneurs to trust their instincts and execute quickly.
Parul Gulati started Nish Hair with an initial investment of Rs 5,000.
She aimed to make hair extensions accessible and affordable in India.
Parul became the face of her brand, using social media for marketing.
Her first sale was for Rs 5,000 to an actress named Menka.
She attended the Cannes Film Festival wearing a dress made from real human hair.
- Who
- Parul Gulati, founder of Nish Hair
- What
- Building a Rs 50 crore business from Rs 5,000
- When
- Launched in 2017
- Where
- India
- Why
- To make hair solutions accessible and affordable, removing the taboo around hair extensions
Traditional Marketing
Founder-Led Content
Marketing Strategy
Traditional Marketing
Traditional marketing relies on celebrity endorsements and advertising budgets.
Founder-Led Content
Founder-led content builds a personal connection with customers through consistent, authentic engagement.
- Initial Investment
- Rs 5,000
- Current Valuation
- Rs 50 crore
- Founder
- Parul Gulati
- Year Launched
- 2017
- First Product
- Hair extensions
- First Sale
- Rs 5,000
- Notable Event
- Cannes Film Festival with a hair-made dress