Archive · 13 Jun 2025
Pop Mart Expands: Labubu Toymaker Opens First Jewelry Store
Pop Mart, the company famous for its Labubu toys, has opened a new jewelry store in Shanghai.
The jewelry features characters from Pop Mart's toys and other popular shows.
The prices are mostly under 1,000 yuan, and customers are happy to buy the products.
An investor even flew in to check out the store and is thinking about buying more shares.
This is part of a trend where people buy cute and fun items to make them happy.
A giant Labubu toy also sold for a lot of money recently.
Pop Mart, the maker of Labubu toys, opened its first jewelry store in Shanghai.
The store opening was attended by an investor with significant Pop Mart stock holdings.
Jewelry prices range from around 350 yuan to 2699 yuan.
Consumers have embraced Pop Mart's characters as a source of 'emotional consumption'.
A human-sized Labubu figure was recently sold for a record 1.08 million yuan.
- Who
- Pop Mart, with investors and consumers attending the opening.
- What
- Pop Mart, the maker of Labubu toys, opened its first jewelry store.
- When
- The store opened recently.
- Where
- The first jewelry store is in Shanghai.
- Why
- To expand the brand and offer more consumer products.
Consumer behavior
Brand expansion
Consumer motivations
Consumer behavior
Consumers have shown a willingness to spend more on limited editions.
Brand expansion
Consumers are seeking affordable luxuries to bring joy.
- Company
- Pop Mart
- Store Type
- Jewelry
- Location
- Shanghai
- Jewelry Price Range
- 350 to 2699 yuan
- Record Labubu Figure Sale
- 1.08 million yuan
