Archive · 19 Aug 2025
Klook, Hong Kong Tourism Board Partner to Boost Muslim Travel
Hong Kong is trying to become a more welcoming place for Muslim travelers.
To help with this, the Hong Kong Tourism Board (HKTB) is working with Klook, a travel booking company.
Klook will create a special section with Muslim-friendly activities and places to stay.
They'll also provide helpful travel tips and recommendations.
This is because Muslim travelers have specific needs, like halal food and prayer spaces, and Klook wants to make it easier for them to enjoy Hong Kong.
Hong Kong has already been recognized for its efforts to be Muslim-friendly, and this new partnership is expected to help even more.
Klook and the Hong Kong Tourism Board (HKTB) are partnering to enhance Hong Kong's appeal to Muslim travelers.
The partnership aims to create a one-stop shop on Klook for Muslim-friendly activities and accommodations.
Klook will curate itineraries and recommendations for Muslim travelers in key markets.
Hong Kong was named the 'Most Promising Muslim-friendly Destination of the Year' in the Halal in Travel Awards 2025.
Bookings to Hong Kong from the Muslim community have grown by 43.5% in the last year.
- Who
- Klook and the Hong Kong Tourism Board (HKTB)
- What
- A partnership between Klook and HKTB to enhance Hong Kong's appeal to Muslim travelers.
- When
- The partnership was announced recently; the article mentions the Halal in Travel Awards 2025.
- Where
- Hong Kong
- Why
- To make Hong Kong a more welcoming and inclusive destination for Muslim travelers, leveraging the growing Muslim travel market.
Klook and HKTB
Muslim Travelers
Promoting Inclusivity vs. Economic Benefit
Klook and HKTB
Focus on making Hong Kong more accessible and welcoming for Muslim travelers.
Muslim Travelers
The goal is to attract more Muslim tourists to Hong Kong and benefit from their growing market.
- Partnership
- Klook and Hong Kong Tourism Board
- Objective
- Enhance Muslim travel experience in Hong Kong
- Key Markets
- Singapore, Malaysia, Indonesia
- Muslim-friendly Awards
- Most Promising Muslim-friendly Destination of the Year (Halal in Travel Awards 2025)
- Booking Growth (Past Year)
- 43.5% (Muslim Community to Hong Kong)