Sales: A Strategic Driver or Backroom Function?

Imagine sales isn't just about selling; it's the heart of a company's strategy.

The article argues that CEOs should be actively involved in sales because it helps them understand customers and make better decisions.

It uses examples like Flipkart and Salesforce to show how important sales can be.

The article suggests that if sales teams are only expected to execute and aren't part of planning, the company might miss out on valuable insights.

In short, the best companies don't just sell; they make sales a key part of their entire operation.