Archive · 2 Nov 2025

Priming and Unconscious Biases Influence Reactions to Jemimah Rodrigues' Comments

Priming and Unconscious Biases Influence Reactions to Jemimah Rodrigues' Comments

Imagine you see a sign that says "Try our new flavor!"

You might feel more curious to try it just because of the sign.

This is called priming, where something makes you think or act in a certain way without you fully realizing it.

The author uses this idea to talk about why people reacted strongly to a cricketer named Jemimah Rodrigues.

She played a great game and thanked God.

But some people got angry because of her religion, and others tried to make it about politics.

The author says these reactions are like the sign for the flavor – they are influenced by things people already believe or have seen.

He uses examples like a supermarket sign or a picture of eyes in a kitchen to show how priming works.

He also mentions an airport incident where two people with different religions were treated differently.

The main point is that our hidden beliefs can change how we see things, sometimes stopping us from just celebrating a good game.

Sources