Linear TV Faces Challenges from Digital Shift

Traditional TV, where shows are broadcast at fixed times, is facing tough times in India.

Many people, especially younger ones and those in rural areas, are switching to digital platforms like OTT (Over-The-Top) services where they can watch shows anytime.

This shift has led to fewer people subscribing to pay-TV services, and many TV channels are struggling financially.

Some big TV networks have even given up their licenses.

However, traditional TV still reaches a large number of households, especially in rural areas.

Experts suggest that TV networks should focus on making better quality shows and controlling their costs to stay relevant.

The good news is that the rate of decline in traditional TV viewership is expected to slow down in the future.