Archive · 11 Jun 2025
Desktop Still Dominates AI Search Traffic Over Mobile Devices
AI is like a smart search engine, and people use it on their computers more than on their phones.
Most people use AI search on their computers, like on ChatGPT or Bing.
Even though more people use phones overall, they still use old-fashioned search engines.
This means that companies need to make AI work better on phones to reach more people.
Experts say that if businesses want to be successful, they need to figure out how AI works differently on phones compared to computers.
Currently, AI search results are more frequent on computers, but on phones they appear more often for shopping queries.
Desktop devices account for over 90% of AI search traffic, while mobile remains largely untapped.
Traditional search still surpasses AI tool usage on mobile in the U.S., UK, and EU.
ChatGPT.com, Perplexity.ai, and Bing all receive over 90% of their AI search referrals from desktop.
Google Search is the exception, with more traffic from mobile (53%) than desktop (44%).
Marketers need to adapt AI strategies for device-specific behaviors, especially in ecommerce.
- Who
- Marketers, AI search engine providers, and users.
- What
- AI search traffic is dominated by desktop devices, with mobile usage lagging.
- When
- Data is based on a recent report.
- Where
- Primarily in the U.S., UK, and EU.
- Why
- To understand device-specific behaviors and optimize AI strategies.
Mobile Usage
Desktop Usage
Device Engagement
Mobile Usage
Mobile may lead in discovery
Desktop Usage
Desktop still drives deeper engagement
- Desktop AI Search Traffic Share (avg.)
- 90%+
- Mobile AI Search Traffic Share (avg.)
- Less than 10%
- ChatGPT.com Desktop Traffic
- 94%
- Perplexity.ai Desktop Traffic
- 96%
- Bing Desktop Traffic
- 94%
- Google Gemini Desktop Traffic
- 91%
- Google Search Mobile Traffic
- 53%
- Google Search Desktop Traffic
- 44%