Archive · 4 Jan 2026
PETA Leader Poorva Joshipura Honored Among Influential Indian-Americans
Poorva Joshipura, who leads PETA International and PETA India, has been named one of the most influential Indian-Americans.
She started her career with PETA in 1999 and has since worked hard to protect animals.
She has achieved many important victories, like banning animal testing for cosmetics in India and stopping the use of horse-drawn carriages in places like Mumbai.
She also convinced a big car company, Mercedes-Benz, to offer car interiors without leather.
Poorva has written books about why treating animals well is important for people too.
She plans to use technology, like robotic animals, to teach younger people about animal rights.
Poorva Joshipura, President of PETA International and Director of PETA India, named to the New India Abroad Impact 100 list.
Joshipura's career began in 1999 as a PETA US intern, quickly rising to prominent roles in animal rights advocacy.
Notable achievements include banning animal testing for cosmetics in India and ending the use of horse-drawn carriages in Mumbai and Petra.
Convinced Mercedes-Benz to offer leather-free interiors and authored two books on animal rights.
Plans to use technology, such as robotic animals, to modernize the animal rights movement and engage younger generations.
- Who
- Poorva Joshipura, President of PETA International and Director of PETA India
- What
- Named to the New India Abroad Impact 100 list
- When
- Not specified
- Where
- Mumbai, India
- Why
- Recognized for her influential work in animal rights and welfare
- Name
- Poorva Joshipura
- Title
- President of PETA International and Director of PETA India
- Award
- New India Abroad Impact 100 list
- Career Start
- 1999 as a PETA US intern
- Notable Achievements
- Banned animal testing for cosmetics in India, ended use of horse-drawn carriages in Mumbai and Petra, convinced Mercedes-Benz to offer leather-free interiors
- Books Authored
- For a Moment of Taste, Survival at Stake
- Future Focus
- Use of technology, such as robotic animals for education