Archive · 19 Nov 2025
Zee TV's New Shows Boost Market Share to 3-Year High
Zee TV, a popular entertainment channel, had a great quarter.
Their new shows did so well that they got more viewers than they have in the last three years.
They have the most popular shows in the prime time slot and are also helping entrepreneurs by giving them a chance to pitch their ideas on a new show called 'Ideabaaz'.
Zee TV's urban market share reached 14.7% in Q2FY26
Channel leads in core prime time across all GECs (Pay & FTA)
Four new fiction shows contributed to top 10 shows in Pay Hindi GEC genre
New non-fiction show 'Ideabaaz' provides platform for entrepreneurs
Zee TV aims to strengthen offerings across other slots
- Who
- Zee TV
- What
- Achieved a 3-year-high market share
- When
- In Q2FY26
- Where
- In urban areas
- Why
- Due to new content slate
- Market Share
- 14.7%
- Top Shows
- 4 out of top 10 in Pay Hindi GEC genre
- New Shows
- Tumm Se Tumm Tak, Vasudha, Chhoriya Chali Gaon, Kahani Har Ghar Ki, Ideabaaz
- Channel Leadership
- In core prime time across all GECs (Pay & FTA)