Archive · 1 Aug 2025
Tanishq Launches Diamond Centers to Build Trust in Natural Diamonds
Imagine a jewelry store that wants to make sure you know exactly what you're buying.
Tanishq, a big jewelry brand, is opening special centers to help you understand diamonds.
These centers use special tools to show if a diamond is real or made in a lab.
They want to help people feel confident about what they buy, since lab-grown diamonds are becoming more common and can be confusing.
Tanishq is expanding these centers to many stores, hoping to build trust with customers and help them understand the value of natural diamonds.
Tanishq launches Diamond Expertise Centres to address consumer concerns about natural versus lab-grown diamonds.
The in-store centers, developed with De Beers Group, provide a transparent diamond evaluation process using advanced tools.
The initiative, launched in Delhi NCR, is a response to the growing lab-grown diamond market.
Tanishq plans to expand the centers to 200 stores this fiscal year and eventually all 500 nationwide.
The brand also showcased its evolution, highlighting its journey from traditional craftsmanship to global design.
- Who
- Tanishq, a Tata-owned brand, targets diamond buyers.
- What
- Tanishq launched Diamond Expertise Centres.
- When
- Tanishq is celebrating 30 years in the Indian jewellery market.
- Where
- The Diamond Expertise Centres are currently in three stores in Bengaluru with plans to expand across India.
- Why
- To provide customers clarity and confidence when purchasing diamonds amidst the rise of lab-grown diamonds.
Natural Diamonds
Lab-Grown Diamonds
Value Proposition
Natural Diamonds
Emphasis on natural origin and long-term value.
Lab-Grown Diamonds
Emphasis on cheaper alternatives and consumer confusion.
- Company
- Tanishq (Tata)
- Initiative
- Diamond Expertise Centres
- Partnership
- De Beers Group
- Current Locations
- Bengaluru
- Planned Expansion
- 200 stores this fiscal year, all 500 stores nationwide
- Market
- Indian Jewellery
