Archive · 13 Dec 2025
Tamil Nadu FMCG Distributors Protest Predatory Pricing
In Chennai, traditional FMCG distributors held a protest to complain about big companies selling products at lower prices to large stores and online platforms, but not to them.
This makes it hard for small shops to compete.
They say many small shops have already closed, and they want the government to make sure everyone follows the same pricing rules.
They also warn that if this continues, it could lead to higher prices later and fewer jobs.
Traditional FMCG distributors in Tamil Nadu protested in Chennai against predatory pricing and discriminatory supply policies by large FMCG manufacturers.
The protest was organized by the Tamil Nadu Consumer Products Distributors Associations Federation, representing thousands of distributors.
Distributors allege that FMCG companies use a multi-price strategy, selling products at lower rates to large corporate retailers and online platforms, creating an uneven playing field.
Nearly 25% of small retail shops in Chennai have shut down due to these practices, with similar trends in other urban centers.
Distributors urge the government to implement uniform pricing norms and a Minimum Selling Price mechanism to curb below-cost selling and protect livelihoods.
- Who
- Traditional FMCG distributors in Tamil Nadu
- What
- Protest against predatory pricing and discriminatory supply policies
- When
- Saturday (specific date not mentioned)
- Where
- Rajarathinam Stadium, Egmore, Chennai
- Why
- To urge uniform pricing and government action against practices they allege are crippling small distributors and retailers
- Location
- Rajarathinam Stadium, Egmore, Chennai
- Organizers
- Tamil Nadu Consumer Products Distributors Associations Federation (affiliated to FAIDA)
- Issue
- Predatory pricing and discriminatory supply policies by large FMCG manufacturers
- Impact
- 25% of small retail shops in Chennai have shut down
- Government Action Sought
- Uniform pricing norms and Minimum Selling Price mechanism
- Dependent Families
- Nearly 30 lakh families