Celebrities Enter Liquor Business, Capitalizing on Indian Market

Some famous people like actors and cricketers are starting their own alcohol brands in India.

Yuvraj Singh has a tequila brand called FINO, while Ajay Devgn has a whisky called 'The GlenJourneys.'

Kevin Pietersen is helping with a whisky called Dram Bell.

They're trying to get a piece of India's big alcohol market, which is getting bigger.

They see opportunities for growth, especially with younger people who are looking for quality drinks.

These celebrities want to build brands and are putting a lot of effort into them.