Archive · 14 Nov 2025
Honasa Consumer Invests ₹10 Crore in Oral Care Startup Fang
A big company called Honasa, which owns popular brands like Mamaearth, has invested money in a smaller company called Fang.
Fang makes special products for your mouth, like teeth whitening stuff and toothpaste.
This money will help Fang make even more new products and tell more people about them online.
Honasa chose Fang because they think Fang's founders are smart and have good ideas for making oral care better.
Fang also liked Honasa because they have a history of building good brands and want to make healthy mouth products easy for everyone to get.
Honasa Consumer Ltd. has invested ₹10 crore in Mumbai-based oral care startup Fang Oral Care.
Fang Oral Care, founded in 2022, specializes in teeth whitening and oral wellness products.
The investment will support Fang's research and development, product expansion, and digital presence.
Honasa Consumer, known for brands like Mamaearth, sees the oral care market as ripe for disruption.
Fang aims to make science-backed oral care accessible, a vision shared by its new investor.
- Who
- Honasa Consumer Ltd. has invested in Fang Oral Care.
- What
- Fang Oral Care received ₹10 crore in funding.
- When
- November 14, 2025
- Where
- Mumbai-based startup
- Why
- Honasa Consumer sees potential for disruption in the oral care market and believes Fang is well-positioned with its science-backed products.
- Investor
- Honasa Consumer Ltd.
- Investee
- Fang Oral Care
- Investment Amount
- ₹10 crore
- Fang Founded
- 2022
- Fang Founders
- Ankit Agarwal, Ashutosh Jaiswal, and Jitendra Arora
- Honasa Consumer Brands
- Mamaearth, The Derma Co., Aqualogica