Archive · 2 Sep 2026
India Becomes Key Market as Korean Content Demand Surges
India is becoming very interested in Korean entertainment.
Many people in India enjoy K-pop and K-dramas.
A survey placed India second among 30 countries for interest in Korean culture.
Korean companies now want to work more closely with Indian companies.
They are especially interested in animation, visual effects, games, comics and extended reality.
A business event in New Delhi connected Korean and Indian content companies.
The event included about 320 meetings between businesses.
Korean entertainment has also increased interest in Korean food, cosmetics and tourism.
India ranked second among 30 countries surveyed for interest in the Korean Wave.
Demand for K-pop, K-dramas and other Korean cultural exports is encouraging Korean companies to seek Indian partnerships.
The 2026 Korea-India K-Content BizWeek brought together 20 Korean and 74 Indian content companies in New Delhi.
The three-day event generated about 320 business meetings focused on potential creative-industry cooperation.
Korean companies are exploring joint projects with India in animation, visual effects, gaming, comics and extended reality.
- Who
- Korean and Indian content companies, supported by the Korea Creative Content Agency and South Korea’s Ministry of Culture, Sports and Tourism.
- What
- Businesses discussed partnerships and joint projects involving Korean content and the animation, visual effects, gaming, comics and extended-reality sectors.
- When
- The 2026 Korea-India K-Content BizWeek was a three-day event that concluded on Wednesday.
- Where
- New Delhi, India.
- Why
- Korean companies are responding to rising Indian interest in Korean content and seeking collaboration for projects aimed at global markets.
- India’s ranking
- Second among 30 countries surveyed for interest in the Korean Wave.
- Event
- 2026 Korea-India K-Content BizWeek.
- Event location
- New Delhi, India.
- Participating Korean companies
- 20.
- Participating Indian companies
- 74.
- Business meetings
- Approximately 320.
- Target sectors
- Animation, visual effects, gaming, comics and extended reality.