Archive · 19 Jul 2026
BTS Releases 'Normal' Music Video
BTS, a popular music group, released a music video for their song 'Normal' on Spotify first, which is different from their usual way of releasing videos on YouTube.
The video was made by a filmmaker named Tanu Muino and shows the seven members of BTS having fun in a big, fancy house.
They are seen doing things like having a pillow fight and drinking wine.
The video also includes a funny picture of all seven members standing at urinals, which fans found interesting.
This video is part of their new album called Arirang, and it was only available on Spotify for two days before it could be seen on other platforms.
BTS released the music video for 'Normal' exclusively on Spotify for 48 hours before it became available on other platforms.
The video was directed by Ukrainian filmmaker Tanu Muino and features a more personal, low-key tone compared to BTS's usual high-production visuals.
The video is set in a wintry mansion and captures the members in unguarded, relaxed moments, including pillow fights and empty wine glasses.
A viral image of all seven members standing at a row of urinals was a highlight of the video and completed the LAMRON campaign, which fans decoded as 'NORMAL' spelled backward.
This release is part of an ongoing partnership between HYBE and Spotify, similar to their previous approach with the 'Merry Go Round' music video.
- Who
- BTS
- What
- Music video release for 'Normal'
- When
- July 17, 2024, at 1 pm KST
- Where
- Spotify (exclusive), then YouTube
- Why
- Part of a partnership between HYBE and Spotify
- Artist
- BTS
- Album
- Arirang
- Single
- Normal
- Director
- Tanu Muino
- Release Platform
- Spotify
- Exclusivity Window
- 48 hours
- Partnership
- HYBE and Spotify