Archive · 19 Aug 2025
Translate-Ikat India: 15 Years of Reviving Ikat Craft
Translate-Ikat India, a clothing brand, has been working for 15 years to keep the beautiful ikat textile tradition alive.
Ikat is a special way of dyeing and weaving fabric.
The brand works directly with skilled artisan families in Hyderabad, creating modern clothes.
They're known for unique designs and aim to make ikat a part of everyday life.
Their current collection, inspired by Japanese flowers, focuses on elegant, versatile pieces.
The brand also faces the challenge of keeping the traditional craft alive in a changing world while making sure everyone involved is treated fairly.
Translate-Ikat India, a design-led label, focuses exclusively on Pochampally ikat.
The brand aims to preserve ikat as a craft and promote it as a modern lifestyle offering.
The label has been operating for 15 years with an in-house studio in Hyderabad.
The current collection, Kusubana, reflects a tribute to Japanese blooms and seasonal transitions.
The brand faces challenges in balancing commercial expectations with ethical, artisan-led production.
- Who
- Vinita Passary, founder of Translate-Ikat India.
- What
- The 15-year journey of Translate-Ikat India, a brand focused on reimagining Pochampally ikat.
- When
- Over the past 15 years.
- Where
- Hyderabad, India.
- Why
- To preserve and promote the traditional Ikat craft as a thriving, modern lifestyle offering.
Younger Artisans
Industry
Artisan Interest
Younger Artisans
Fewer young artisans are choosing to continue the craft.
Industry
Some young artisans are returning when they see respect and consistent income.
- Brand Name
- Translate-Ikat India
- Focus
- Pochampally Ikat
- Location
- Hyderabad
- Years in Business
- 15 years
- Current Collection
- Kusubana
- Ethical Production
- Prioritizes fair wages and safe conditions.