Archive · 27 Dec 2025
Titan Launches Lab-Grown Diamond Jewelry
Titan Company, known for watches and traditional jewelry, is starting a new brand called beYon.
This brand will sell jewelry made from lab-grown diamonds.
The first beYon store will open in Mumbai on December 29, 2025.
Titan plans to open more stores in Mumbai and Delhi later.
This is a big step for Titan because more people are interested in lab-grown diamonds.
Titan's regular jewelry business is doing well, with a lot of growth in the last few months.
The company's stock has also gone up recently.
Lab-grown diamonds are becoming popular because they are more affordable and better for the environment.
The Indian diamond jewelry market is growing fast, and lab-grown diamonds are expected to become even more popular in the next few years.
Titan Company launches 'beYon', a lab-grown diamond jewelry brand, with the first store opening in Mumbai on December 29, 2025.
The new brand aims to cater to women's adornment needs across various lifestyle categories.
Titan plans to expand with more beYon stores in Mumbai and Delhi in the near future.
This move diversifies Titan's portfolio beyond watches, perfumes, sarees, and handbags.
Titan's core jewelry business reported a 59.1% year-on-year profit jump and 29.3% revenue growth in Q2.
- Who
- Titan Company
- What
- Launch of lab-grown diamond jewelry brand 'beYon'
- When
- December 29, 2025
- Where
- Mumbai, with plans for Delhi
- Why
- To tap into growing consumer interest in lab-grown diamonds and expand beyond traditional jewelry
Supporters of Lab-Grown Diamonds
Supporters of Natural Diamonds
Environmental Impact
Supporters of Lab-Grown Diamonds
Lab-grown diamonds are more sustainable and ethically sourced.
Supporters of Natural Diamonds
Natural diamonds have a long-standing tradition and cultural significance.
Market Growth
Supporters of Lab-Grown Diamonds
Lab-grown diamonds offer affordable and growing market opportunities.
Supporters of Natural Diamonds
Natural diamonds maintain higher market value and prestige.
- Company
- Titan Company
- New Brand
- beYon
- Launch Date
- December 29, 2025
- First Location
- Mumbai
- Q2 Profit Growth
- 59.1%
- Jewelry Revenue Growth
- 29.3%
- Stock Performance (1 month)
- 2.09% up
- Stock Performance (2025 YTD)
- 20.69% up
- Indian Diamond Jewellery Market (2025)
- USD 6.2 billion
- Projected Market (2028)
- USD 8.6 billion
- Lab-Grown Diamond Market (2025)
- USD 400 million
- Projected Lab-Grown Market (2028)
- USD 600 million
Sources
Titan enters lab-grown diamond segment; to launch first retail store in Mumbai on December 29
Stocks making biggest moves midday: RVNL, IRCTC, Mazagon Dock, NBCC, Swiggy and more
Titan enters lab-grown diamond jewellery segment with new brand ‘beYon’ - Telegraph India
Titan enters lab-grown diamond market with beYon brand
Titan bets on lab-grown diamonds with ‘beYon’ to tap new jewellery buyers
Why Titan is entering the lab-grown diamond business now
High gold prices may push leading brands to create standalone LGD jewellery stores