Archive · 12 Aug 2025
Marico's Strategy: Kirana Shops, Growth, and Innovation
Marico, a company that makes products like coconut oil, is working hard to grow after a tough year.
They're making more money and selling more products.
They are also working to get their products into smaller stores called kirana shops, because they think these stores will help them do better than online brands.
The company is also trying new things and selling its products in new ways to make more money, with the goal of making a lot more money in the next two years.
Marico Ltd. is focused on accelerating growth after challenges from intense competition and high commodity prices.
The company reported a 23% year-on-year increase in consolidated revenue in the June quarter, driven by 9% volume growth in India.
Marico is focusing on general trade (kirana shops) as a competitive advantage, believing digital brands can't easily penetrate this segment.
The company aims for ₹15,000 crore revenue in the next two years, relying on high single to double-digit volume growth.
Marico is innovating, diversifying into adjacent categories, and focusing on channel-specific strategies for SKUs.
- Who
- Marico Ltd. and Saugata Gupta (MD & CEO)
- What
- Marico is focused on accelerating growth, leveraging kirana shops.
- When
- In the June quarter, revenue increased.
- Where
- India
- Why
- To overcome challenges from competition and high commodity prices and achieve revenue goals.
Marico's strategy
Digital Brands
Growth Strategies
Marico's strategy
Focus on general trade for competitive edge.
Digital Brands
Focusing on other avenues of growth to grow revenue.
- Company
- Marico Ltd.
- CEO
- Saugata Gupta
- Q1 Revenue Growth
- 23% YoY
- India Volume Growth
- 9%
- Target Revenue
- ₹15,000 crore (in two years)