Archive · 2 Feb 2026
Universal Music India Expands Bollywood Presence
Universal Music India is making a big comeback in Bollywood.
They've bought a part of a movie company called Excel Entertainment and teamed up with another company called Maddock Films.
This helps them be more involved in making movies and music.
They want to be part of the storytelling process and are focusing on both Hindi and regional films.
They also want to create a system where people pay for good music.
They've been successful in the independent music scene and now want to use that success to grow in the movie industry.
This way, they can help artists and make more people pay for music.
Universal Music India has acquired a 30% stake in Excel Entertainment and partnered with Maddock Films.
The company aims to be part of the storytelling process in Bollywood and regional cinema.
They reported a net profit of ₹29.5 crore on revenue of ₹638.6 crore for FY24.
Universal Music India commands 70-80% of the independent music market.
The company is focusing on long-term deals and not participating in bidding wars for film soundtracks.
- Who
- Universal Music India
- What
- Expanding into Bollywood and regional cinema through acquisitions and partnerships
- When
- Recent acquisitions and partnerships in the past year
- Where
- India, focusing on Hindi and regional language cinema
- Why
- To increase market share, enhance storytelling, and create a stronger paid subscription economy for music
- Company
- Universal Music India
- Acquisition
- 30% stake in Excel Entertainment
- Partnership
- Maddock Films and Mad For Mussic
- FY24 Revenue
- ₹638.6 crore
- FY24 Net Profit
- ₹29.5 crore
- Market Share
- 70-80% of independent music market
- Strategy
- Long-term deals, not bidding wars
- Focus Areas
- Regional films, independent companies, merchandise