Archive · 25 Dec 2025
Berger Paints Expands South India Presence
Berger Paints is a company that sells paints and related products.
They are trying to grow their business in South India, especially in the states of Karnataka, Tamil Nadu, and Telangana.
Right now, they have a strong presence in Kerala and Andhra Pradesh but want to improve in the other states.
They plan to add more dealers and work closely with people who apply paint to buildings.
This will help them sell more products and reach their goal of making ₹20,000 crore by 2030.
They also sell special products like waterproofing materials and construction chemicals, which are becoming more popular.
Berger Paints aims to expand its dealer network in Karnataka, Tamil Nadu, and Telangana to strengthen its presence in South India.
The company currently has 1,200 active dealers in Karnataka and plans to increase this number to over 4,000.
Berger Paints is focusing on building trust with applicators, who influence the final brand choice for consumers.
Waterproofing and construction chemicals now contribute 12% of the company's total revenue and are a major growth opportunity.
The company aims to achieve a revenue target of ₹20,000 crore by 2030 through expanded distribution and growth in protective coatings and waterproofing products.
- Who
- Berger Paints
- What
- Expanding dealer network in South India
- When
- Currently underway
- Where
- Karnataka, Tamil Nadu, Telangana
- Why
- To strengthen market presence and increase revenue
- Current Dealers in Karnataka
- 1,200
- Target Dealers in Karnataka
- 4,000
- Total Dealers in India
- 50,000+
- Dealers in Kerala
- 2,000+
- Revenue from Premium Paints
- 30-35%
- Revenue from Waterproofing & Chemicals
- 12%
- Revenue Target by 2030
- ₹20,000 crore