Archive · 23 Jul 2025
Government: BBBP Scheme Ad Spend is 2%, not 80%
The government is saying that not much money from the Beti Bachao Beti Padhao scheme was used for ads.
This scheme helps girls.
Some people thought that almost all the money was spent on ads.
But the government said only about 2% went to advertising.
The rest of the money was spent on other things for the scheme.
This scheme started in 2015 to help girls and make sure they are treated fairly.
Government clarifies that only 2% of BBBP scheme funds were spent on ads.
The clarification was in response to questions about fund utilization.
The total expenditure under the scheme was Rs 335.37 crore from 2020-21 to 2024-25.
Rs 7.02 crore was spent on media advocacy, about 2.09% of the total.
The BBBP scheme was launched in January 2015 to address declining child sex ratios and promote girls' empowerment.
- Who
- The Minister of State for Women and Child Development Savitri Thakur and the government.
- What
- The government clarified the percentage of funds spent on media advocacy under the Beti Bachao Beti Padhao scheme.
- When
- From financial year 2020-21 to 2024-25.
- Where
- In the Rajya Sabha.
- Why
- To address questions and criticisms about fund utilization, particularly regarding spending on publicity.
- Scheme Name
- Beti Bachao Beti Padhao (BBBP)
- Total Expenditure (2020-2025)
- Rs 335.37 crore
- Media Advocacy Expenditure
- Rs 7.02 crore
- Media Advocacy Percentage
- Approximately 2.09%
- Scheme Launch Date
- January 2015
- Highest spending year
- 2022-2023 (Rs 95.96 crore)