Archive · 20 Nov 2025
Beauty Brands Upgrade to Luxury Segment
Beauty and personal care companies in India are making more expensive products with fancy ingredients and packaging to stand out from other brands.
They are doing this because there are many new companies in the market, and people are willing to pay more for better products.
This is happening while the market is growing, and investors are putting money into new brands.
Beauty and personal care brands shift towards premium products for differentiation
Honasa Consumer Ltd launches Lumineve, a prestige skincare brand, in partnership with Nykaa
Nykaa adds international luxury brands and offers quick delivery for its luxury range
RAS Luxury Skincare sees high demand for premium products with specialised ingredients
India's beauty and personal care market expected to grow to $34 billion by 2028
- Who
- Beauty and personal care brands like Honasa Consumer Ltd, Nykaa, RAS Luxury Skincare, and others
- What
- Are launching premium products and luxury brands
- When
- Currently, with the market expected to grow in the next few years
- Where
- In India, particularly in cities with high demand for luxury products
- Why
- To differentiate themselves, capture a larger share of the market, and increase profit margins
Consumers
Beauty Companies
Price Increase
Consumers
May struggle to afford premium products
Beauty Companies
Benefits from higher profit margins
