Archive · 27 Dec 2025
India's Sexual Wellness Market Booms in 2025
In 2025, India is seeing a big increase in the sexual wellness market.
More people, especially women, are buying products like sex toys and lubricants.
These products are now sold online and even in quick commerce platforms like Zepto and Blinkit.
Companies like IMBesharam and ThatSassyThing are seeing a lot of growth.
Women are becoming more open about discussing and using these products.
The market is growing fast, and more people in smaller cities are buying these products.
This shows that people in India are becoming more comfortable talking about and exploring sexual wellness.
India's sexual wellness market is growing rapidly, with a projected size of $2.5 billion by 2033.
Companies like IMBesharam and ThatSassyThing are seeing significant growth in demand and revenue.
Women are becoming more open about discussing and using sexual wellness products, with 52% of buyers being women.
Quick commerce platforms are playing a major role in the sales of sexual wellness products, offering convenience and discretion.
The market is expanding beyond metro cities, with Tier 2 and Tier 3 cities showing significant growth.
- Who
- Indian consumers, particularly women, and couples
- What
- A significant growth in the sexual wellness market in India
- When
- 2025
- Where
- Across India, with notable growth in Tier 2 and Tier 3 cities
- Why
- Increased internet penetration, disposable income, and women in the workforce
- Market Size (2024)
- $1.4 billion
- Projected Market Size (2033)
- $2.5 billion
- Growth Rate
- 6.20%
- Current Market Penetration
- 5% of total addressable market
- IMBesharam's Growth in Demand (2025)
- 45%
- IMBesharam's Growth in Revenue (2025)
- 20%
- IMBesharam's Traffic Surge (2025)
- 175%
- ThatSassyThing's Year-on-Year Growth
- 400%
- Women's Openness About Pleasure (2024)
- 52%
- Women's Openness About Pleasure (2019)
- 28%