Archive · 3 Sep 2026
BIOMUNI Founder Challenges Brands Over Ingredient Transparency
Some companies use words like “natural” or “clean” to describe their products.
These words may sound helpful, but they do not always tell shoppers exactly what is inside.
Neelam Rathee, who founded BIOMUNI, wants product labels to list all ingredients clearly.
She questioned whether Beco’s transparency campaign gives shoppers enough information about Beco’s own products.
Rathee said people should not have to search a website to understand a bottle’s contents.
She also said certifications can show that rules were followed without naming every ingredient.
BIOMUNI says its products list all ingredients on the bottle and online.
The main message is that companies should explain what they use, not only what they leave out.
BIOMUNI founder Neelam Rathee says complete ingredient information should appear clearly on product labels.
Rathee questioned whether Beco’s #WarOnWhatsHidden campaign applies the same transparency standards to Beco’s own products.
She argued that phrases such as “coconut-based surfactants” and “natural bio-enzymes” may not identify specific ingredients.
The article says certifications and safety standards do not necessarily provide full ingredient disclosure.
BIOMUNI promotes products that list 100% of their ingredients on both labels and its website.
- Who
- Neelam Rathee, founder of BIOMUNI, and Beco are central to the debate.
- What
- Rathee challenged selective transparency in consumer-product labeling and called for complete ingredient information on labels.
- When
- The issue was raised in a recent post; no specific date is provided.
- Where
- The article does not specify a location.
- Why
- Rathee argues that consumers should be able to understand a product’s ingredients directly from its label rather than relying on marketing terms or searching multiple sources.
BIOMUNI’s full-disclosure standard
Beco’s campaign and descriptive claims
What transparency requires
BIOMUNI’s full-disclosure standard
BIOMUNI argues that product labels should independently provide complete and understandable ingredient information.
Beco’s campaign and descriptive claims
Beco’s campaign, as described in the article, encourages consumers to examine hidden ingredients, while some of its product descriptions use terms such as “coconut-based surfactants” and “natural bio-enzymes.”
Role of marketing claims
BIOMUNI’s full-disclosure standard
Rathee says “free from” claims and reassuring descriptions should not replace disclosure of what a product actually contains.
Beco’s campaign and descriptive claims
Beco’s campaign emphasizes what may be hidden in conventional products, but the article questions whether that approach provides equally detailed information about Beco’s own formulations.
Where information should appear
BIOMUNI’s full-disclosure standard
BIOMUNI says consumers should not have to move between a bottle, website and marketing materials to identify ingredients; the label should be meaningful on its own.
Beco’s campaign and descriptive claims
The article notes that additional formulation information may be available elsewhere, such as on a website, but does not include a response from Beco defending that approach.
- BIOMUNI founder
- Neelam Rathee, also referred to as “Nani” in the article
- BIOMUNI products
- Ayurveda-inspired clean beauty products
- Beco campaign
- #WarOnWhatsHidden
- Main demand
- Accessible, clear and understandable ingredient information on product labels
- Transparency concern
- “Natural,” “clean,” “plant-based” and “free from” claims may not disclose specific ingredients
- Certification distinction
- References such as IFRA or Ecocert can indicate standards or criteria, but do not necessarily identify every ingredient
- BIOMUNI disclosure claim
- The brand says it lists 100% of ingredients on product labels and its website