Archive · 24 Jul 2025
Protein Bar Company Expands with Frozen Cod Fillets
Imagine a company that sells protein bars.
They heard that people want easy ways to get protein, but sometimes they get criticized for selling processed foods.
To show they get it, they're now selling frozen cod, which has a lot of protein and is seen as a 'natural' food.
The company is also trying to show that what matters in food is what's in it, not just whether it's processed.
They want you to know that their bars are convenient, affordable, and taste good, and that their new cod product is also convenient.
David, a protein bar company, is now selling frozen cod fillets.
The company aims to offer consumers an easy way to consume protein.
The cod is wild-caught Pacific cod and available online and at Happier Grocery.
David's co-founder, Peter Rahal, previously co-founded RXBAR and sold it to Kellogg.
The cod launch is seen as a way to address criticism and spark conversation.
- Who
- David, co-founded by Peter Rahal.
- What
- David, a protein bar company, is now selling frozen cod fillets.
- When
- The cod was put up for sale in mid-July.
- Where
- Available online and at Happier Grocery in New York City.
- Why
- To offer customers an easy way to get protein and to address criticism of processed food.
Critics of Processed Foods
David's View
Food Processing
Critics of Processed Foods
Processed foods are generally bad for health.
David's View
What matters is what's in the food.
- Company
- David
- Product
- Frozen Cod Fillets
- Origin of Cod
- Wild-caught Pacific cod
- Price of Cod
- $55 online
- Protein Bar Price
- $39 for 12 bars
- Co-founder
- Peter Rahal
- Previous Company of Co-founder
- RXBAR