Archive · 2 Jan 2026
Grapes and More: India's New Year's Eve Orders
On New Year's Eve, many people in India, especially young adults, followed a fun tradition of eating 12 grapes at midnight.
This tradition, which started in Spain, is believed to bring good luck for each month of the new year.
Online food delivery services like Swiggy Instamart, Zepto, and Blinkit saw a huge increase in grape orders.
People searched for grapes early in the day, and by 10 pm, grapes were sold out in many areas.
Some people even dressed up as grapes to promote the quick delivery services.
While many enjoyed the tradition, others found it amusing or chose to eat something else instead.
Additionally, people ordered a variety of other items like 108 Kurkure, tonic water, Maggi, barbecue skewers, protein powder, and fresh lemons to celebrate the New Year.
Online delivery platforms like Swiggy Instamart, Zepto, and Blinkit saw a surge in grape orders for New Year's Eve.
The tradition of eating 12 grapes at midnight, originating from Spain, has become popular in India.
Grapes were sold out in most areas of Delhi, Mumbai, and Gurugram by 10 pm on New Year's Eve.
Swiggy Instamart reported 235K searches for grapes, with searches starting as early as 5 am.
Blinkit CEO Albinder Dhindsa announced a new milestone of the most grapes sold in a day, delivering seven times the usual quantity.
- Who
- People, especially Gen Z, across India
- What
- Eating 12 grapes at midnight for good luck and other popular food orders
- When
- New Year's Eve, December 31, 2023
- Where
- Across India, with notable sales in Delhi, Mumbai, and Gurugram
- Why
- To follow the Spanish tradition of 'las doce uvas de la suerte' for good luck in the new year and to celebrate with loved ones
Tradition Followers
Non-Tradition Followers
Eating Grapes
Tradition Followers
Followed the Spanish tradition of eating 12 grapes at midnight for good luck.
Non-Tradition Followers
Chose to eat something else or found the tradition amusing.
- Platforms Involved
- Swiggy Instamart, Zepto, Blinkit
- Grapes Sold
- Seven times the usual quantity (Blinkit)
- Searches
- 235K searches for grapes (Swiggy Instamart)
- Tradition Origin
- Spanish tradition 'las doce uvas de la suerte'
- Grapes Eaten
- 12 grapes in 12 seconds
- Popularity
- Sold out in most areas of Delhi by 10 pm
- Other Popular Orders
- 108 Kurkure, Tonic Water, Maggi, Barbecue Skewers, Protein Powder, Fresh Lemons
Sources
Blinkit to Instamart—why people reach for grapes on New Year’s Eve
'200-300 Customers Left Empty-Handed': Shopkeeper Reveals Craze For 12 Grapes Ritual On New Year's Eve
From 108 Kurkure To Tonic Water: Swiggy Instamart Reveals Top Food Orders On New Year's Eve
