Archive · 19 Dec 2025
UP Launches MICE Incentive Scheme for MSMEs
The Uttar Pradesh Government has started a new scheme called the MICE Incentive Scheme.
This scheme helps small and medium businesses in the state to connect with markets around the world.
The government will give money to help organize events like meetings, conferences, and exhibitions.
These events must have at least 100 people, with some from other countries.
The money will be given to the first people who apply.
If someone gives wrong information, they will have to pay back the money and won't be able to use any government schemes in the future.
This scheme is part of a bigger plan to make Uttar Pradesh a big place for these kinds of events and to create more jobs.
The Uttar Pradesh Government launched the MICE Incentive Scheme to connect MSMEs with global markets.
Financial assistance of ₹7,000 per foreign participant or up to ₹6 lakh per event will be provided.
A MICE operator can avail the benefit for a maximum of two events in a year.
Applications must be submitted 60 days before the event and approved on a first-come, first-served basis.
Events must be organized entirely within Uttar Pradesh and must have at least 100 participants, with 25% being foreign nationals.
- Who
- Uttar Pradesh Government under Chief Minister Yogi Adityanath
- What
- Launch of the MICE Incentive Scheme for MSMEs
- When
- December 19
- Where
- Uttar Pradesh, India
- Why
- To provide global opportunities to entrepreneurs, boost exports, attract investment, and give 'Brand UP' international recognition
- Financial Assistance
- ₹7,000 per foreign participant or up to ₹6 lakh per event
- Maximum Events per Year
- 2
- Application Deadline
- 60 days before the event
- Minimum Participants
- 100, with at least 25% foreign nationals
- Approval Basis
- First-come, first-served
- Penalty for False Information
- Recovery of entire amount and bar from government schemes
- Event Location
- Entirely within Uttar Pradesh
- Event Services
- Must be sourced from local vendors
