Quick Commerce Platforms Embrace Gamification to Boost Engagement

Quick commerce platforms, such as Instamart and Blinkit, are adding games and contests to make you shop more often.

These platforms, which originally focused on fast deliveries, now want you to spend more time on their apps.

They are using games like mini-games and contests to keep customers interested.

Gamification helps brands attract attention and helps the platforms make more money from ads.

Although quick commerce drives high frequency, profitability remains challenging, as both companies are seeing high losses.

This shift is also affecting delivery workers, with gamified incentives to encourage more work.