Archive · 23 Jul 2025
Freshworks Becomes Official Partner of McLaren Formula 1 Team
Freshworks, a software company, has teamed up with the McLaren Formula 1 racing team as an official partner.
This means that Freshworks' name and logo will be visible on the McLaren race cars and team uniforms.
McLaren will use Freshworks' software, called Freshservice, to make their IT services run smoother and faster.
This partnership aims to help McLaren improve their performance by making things more efficient behind the scenes.
The agreement starts with the Belgian Grand Prix race.
Freshworks becomes an Official Partner of the McLaren Formula 1 Team.
Freshworks' branding will appear on McLaren's race cars and team kit.
McLaren will use Freshservice to improve IT service efficiency.
The partnership begins with the Belgian Grand Prix.
Freshworks aims to optimize McLaren's IT operations.
- Who
- Freshworks and McLaren Racing.
- What
- Freshworks partnered with McLaren Racing.
- When
- Starting with the Belgian Grand Prix in the 2025 season.
- Where
- Formula 1 events.
- Why
- To optimize IT operations and improve performance.
- Partnership Type
- Official Partner
- Company
- Freshworks
- Team
- McLaren Formula 1
- Software Used
- Freshservice
- Branding Location
- Race cars, team kit
- Beginning Event
- Belgian Grand Prix