Archive · 20 Jan 2026
Biscoff Controversy: Indian Consumers Feel Betrayed
Biscoff is a Belgian biscuit brand that has been popular in India for a long time.
It was seen as a special treat because it was hard to find and tasted different from local biscuits.
Recently, Biscoff started making and selling the biscuits in India at a lower price.
But some people, like a content creator named Mumbaikar Nikhil, noticed that the Indian version tastes different and is not as good as the one sold internationally.
They feel that the company is giving Indian consumers a lower-quality product without telling them.
This has made many people upset and is making them question whether global brands respect Indian consumers.
The company hasn't said much about this, and people are wondering if they will do something to fix the problem.
Biscoff biscuits have been popular in India for their unique taste and premium status.
The Indian version of Biscoff, produced locally, is smaller, less flavorful, and texturally different from the international version.
Content creator Mumbaikar Nikhil highlighted these differences in a viral video, sparking widespread consumer disappointment.
Consumers feel betrayed and question whether global brands view Indian consumers as willing to accept inferior products.
Biscoff's strategy of local manufacturing and aggressive pricing has led to a perceived lack of transparency and communication about product adaptations.
- Who
- Biscoff, a Belgian biscuit brand, and Indian consumers
- What
- Controversy over the difference in quality between Indian and international Biscoff biscuits
- When
- Ongoing, with recent amplification by social media content creators
- Where
- India, particularly among urban, digitally native consumers
- Why
- Perceived lack of transparency and communication from Biscoff about product adaptations for the Indian market
- Brand
- Biscoff
- Origin
- Belgium
- Issue
- Product quality difference between Indian and international versions
- Price in India
- Starting at ₹10
- Key Critic
- Mumbaikar Nikhil
- Consumer Concern
- Perceived downgrading of product quality
- Market Strategy
- Local manufacturing and aggressive pricing
- Consumer Base
- Urban, digitally native, globally connected
