Archive · 2 Dec 2025
India and Netflix Partner to Promote Tourism
The Indian government has made a special agreement with Netflix to show beautiful places in India on Netflix shows.
This will help more people around the world know about India's amazing nature, culture, and history.
The government is also working on other projects to make tourism better, like helping people stay in homes in rural areas and making a website that tells you all about traveling in India.
They want to make sure tourism is good for the environment and helps local communities.
The Ministry of Tourism signed a non-commercial MoU with Netflix to promote Indian tourism destinations globally through cinematic storytelling.
The agreement focuses on promoting natural landscapes, cultural, and heritage sites, including Gujarat.
The government has approved the Pradhan Mantri Janjatiya Unnat Gram Abhiyan (PMJUGA) scheme, which includes developing 1,000 homestays to improve socio-economic conditions of tribal communities.
The revamped Incredible India Digital Platform (IIDP) offers a virtual experience of tourism attractions and uses AI to personalize visitor experiences.
The Ministry of Tourism launched the Incredible India 2.0 campaign to promote India as a holistic tourism destination with a focus on sustainability and responsible tourism practices.
- Who
- Ministry of Tourism, Netflix Entertainment Services India LLP
- What
- Non-commercial MoU to promote Indian tourism destinations globally through cinematic storytelling
- When
- December 2, 2025
- Where
- India
- Why
- To promote natural landscapes, cultural and heritage sites, and increase tourism
- Parties Involved
- Ministry of Tourism, Netflix Entertainment Services India LLP
- Nature of Agreement
- Non-commercial Memorandum of Understanding (MoU)
- Focus Areas
- Natural landscapes, cultural and heritage sites, including Gujarat
- Government Schemes
- Pradhan Mantri Janjatiya Unnat Gram Abhiyan (PMJUGA), Incredible India 2.0 campaign
- Digital Platform
- Revamped Incredible India Digital Platform (IIDP)
- AI Features
- Personalized visitor experiences, real-time weather updates, city exploration
- Tourism Promotion
- Holistic tourism, sustainability, responsible tourism, MICE tourism