Archive · 24 Jun 2025
Delhi High Court Orders Ghadi to Change Ads Targeting Surf Excel
Imagine two companies making laundry detergent, Surf Excel and Ghadi.
Ghadi made some ads that seemed to make fun of Surf Excel's product.
Surf Excel didn't like this and sued Ghadi.
The court agreed that the ads were referencing Surf Excel and told Ghadi to stop using them.
The court case is still going on, and they'll talk about it again in July.
Delhi High Court ordered Ghadi detergent to remove ads targeting Surf Excel.
Hindustan Unilever Limited (HUL), maker of Surf Excel, sued RSPL Limited, maker of Ghadi.
HUL claimed Ghadi's ads ridiculed Surf Excel.
The court found Ghadi's ads referenced Surf Excel.
The case will be heard again on July 16.
- Who
- The case involves Hindustan Unilever Limited (HUL), the maker of Surf Excel, and RSPL Limited, the maker of Ghadi.
- What
- Delhi High Court ordered Ghadi to remove ads targeting Surf Excel.
- When
- The court issued the order on June 20, with the next hearing on July 16.
- Where
- Delhi High Court.
- Why
- HUL sued RSPL because they believed Ghadi's ads defamed Surf Excel.
Hindustan Unilever Limited (Surf Excel)
RSPL Limited (Ghadi)
Advertising Practices
Hindustan Unilever Limited (Surf Excel)
Ghadi's ads directly defamed their product.
RSPL Limited (Ghadi)
Ghadi has the right to promote their product.
- Court
- Delhi High Court
- Plaintiffs
- Hindustan Unilever Limited (HUL)
- Defendant
- RSPL Limited
- Products Involved
- Surf Excel, Ghadi
- Order
- Remove 'derogatory' ad references
- Next Hearing
- July 16