Archive · 21 Sep 2025
Vivek Karunakaran Uses Fashion to Break Stereotypes
Vivek Karunakaran is a fashion designer who uses his work to celebrate his South Indian roots.
He showed his new clothing line, IDAM, at a special event.
The collection includes clothes for both men and women with gender-fluid designs.
He wants to show the world that tradition can be modern and exciting.
He also started a platform called Adayalam to help support local artists and craftspeople by creating opportunities to sell their crafts and tell their stories.
Karunakaran has been a fashion designer for 18 years, and he hopes to change how people see South Indian fashion.
Designer Vivek Karunakaran showcased his IDAM collection at the Chettinad Heritage Festival.
The IDAM collection features gender-fluid designs that challenge traditional stereotypes.
The collection incorporates elements like jasmine motifs and Thirukkural text.
Karunakaran launched Adayalam to support Indian fashion, arts, crafts, and local artisans.
Karunakaran emphasizes perseverance and adapting to evolve as a key to success in fashion.
- Who
- Vivek Karunakaran, fashion designer.
- What
- Karunakaran showcased his IDAM collection at the Chettinad Heritage Festival and launched the Adayalam platform.
- When
- The showcase was at the Chettinad Heritage Festival 2025. Karunakaran started his journey in 2007.
- Where
- The show was held at the Chidambara Vilas heritage palace in Karaikudi, Tamil Nadu.
- Why
- To challenge traditional stereotypes and celebrate South Indian identity and culture through fashion.
- Designer
- Vivek Karunakaran
- Collection Name
- IDAM
- Venue
- Chidambara Vilas heritage palace, Karaikudi
- Event
- Chettinad Heritage Festival 2025
- Platform
- Adayalam
- Focus
- Support for Indian fashion, arts, and crafts