Archive · 29 Sep 2026
Chandukaka Saraf Celebrates 200 Years
Chandukaka Saraf is a very old jewellery brand that started in 1827.
It's now 200 years old and wants to connect with younger people, like Gen Z. This generation likes jewellery that is light and can be worn every day, not just for special occasions.
The brand is introducing new designs like diamonds and silver jewellery that are more modern.
They also have a special offer for Diwali where you can book jewellery in advance and get a lower price.
The brand is expanding in places like Maharashtra to reach more customers.
They want to keep their old traditions but also make jewellery that fits how young people live today.
Chandukaka Saraf, founded in 1827, celebrates its 200th anniversary.
The brand is adapting to Gen Z preferences with contemporary jewellery designs.
New collections include lightweight, versatile diamond and sterling silver pieces.
Pre-Diwali Gold Rate Protection initiative allows customers to book jewellery with a 10% advance payment.
Expanding presence in Maharashtra to reach growing customer communities.
- Who
- Chandukaka Saraf, a 200-year-old jewellery brand
- What
- Celebrating its 200th anniversary and adapting to Gen Z preferences
- When
- 2024
- Where
- Baramati (founded), expanding in Maharashtra and Karnataka
- Why
- To remain relevant to younger generations and evolving customer preferences
- Founded
- 1827
- Founding Location
- Baramati
- Managing Director
- Samyak Kishorkumar Shah
- Key Offerings
- Gold, diamond, silver, bridal, contemporary jewellery
- Expansion Locations
- Maharashtra, Karnataka
- Target Generation
- Gen Z
- Special Initiative
- Pre-Diwali Gold Rate Protection