Archive · 8 Aug 2026
LG India's Sanjay Chitkara: Long-Lasting Appliances Opportunity, Not Threat
LG is a company that makes appliances, and it sent one of its leaders, Sanjay Chitkara, to talk at an event called DITAA 2026.
He told the audience that appliances that last a very long time are a good thing.
Some people think long-lasting products might be bad for business, but Chitkara said LG sees them as an opportunity, not a threat.
He explained that LG's biggest strength is making great products that are also affordable.
He also said that during LG's 30 years in business, about 20 to 30 other brands have disappeared.
Even with all that competition, he said LG still leads the market in almost every product category.
So, in his view, making durable appliances is what helps LG stay on top.
Sanjay Chitkara, an executive at LG India, spoke at the DITAA 2026 event.
He said long-lasting appliances are an opportunity, not a threat.
He credited LG's success to affordability combined with excellent products.
He recalled around 20-30 brands failing during LG's 30-year journey.
He said LG still holds market leadership in almost every product category.
- Who
- Sanjay Chitkara, an executive at LG India
- What
- Presented long-lasting appliances as an opportunity rather than a threat, and highlighted LG's affordability, resilience, and market leadership
- When
- 2026, at the DITAA 2026 event (exact date not stated in the article)
- Where
- DITAA 2026 event (specific location not stated in the article)
- Why
- To explain LG's view that product durability is a business opportunity and why LG has maintained market leadership
- Event
- DITAA 2026
- Speaker
- Sanjay Chitkara, LG India
- Stance on long-lasting appliances
- An opportunity, not a threat
- LG's cited strength
- Affordability combined with excellent products
- Brands that failed (per speaker)
- Around 20-30
- Timeframe cited
- About 30 years
- Market position claimed
- Market leadership in almost every product category