Archive · 28 Jun 2025
Indian Startups Embrace AI, Omnichannel and Expansion
Indian startups are increasingly using AI to improve their businesses, like making ads more effective and personalizing customer interactions.
They are also selling both online and in physical stores.
Many are expanding into smaller cities and also going global.
These businesses are seeing growth from these efforts.
70% of surveyed Indian startups are integrating AI across core business functions.
AI adoption is improving cost-per-acquisition metrics by approximately 30%.
67% of startups use omnichannel strategies, merging online and physical retail.
Almost all startups are expanding into Tier 2 and Tier 3 cities.
52% of startups are actively expanding internationally, notably in the US, UAE, and UK.
- Who
- High-growth Indian startups.
- What
- Indian startups are integrating AI, using omnichannel strategies, and expanding into new markets.
- When
- According to a recent report by Meta and Alvarez & Marsal India.
- Where
- In India, expanding into Tier 2 and Tier 3 cities, and globally.
- Why
- To drive growth and build more sustainable businesses.
- AI Adoption Rate
- 70% of startups
- Omnichannel Usage
- 67% of startups
- Global Market Focus
- 52% of startups
- AI Improvement
- 30% in CPA metrics
Sources
India’s startups bet on AI, tier-2 markets, omnichannel to drive next phase of growth, reveals Meta–Alvarez & Marsal India report
India’s startups bet on AI, tier-2 markets, omnichannel to drive next phase of growth, reveals Meta–Alvarez & Marsal India report