Archive · 27 Oct 2025
Government to Raise Print Ad Rates by 26% Post-Bihar Elections
The government is planning to make it more expensive for companies to advertise in newspapers.
This is because the cost of printing newspapers has gone up, and they're making less money from ads as companies are using online platforms.
The government wants to help newspapers, especially smaller ones, stay in business.
The last time rates went up was in 2019, and before that in 2013.
This increase is part of a bigger plan to improve how the government shares information with the public.
It will likely happen after an election to avoid political concerns.
The Centre intends to raise print advertisement rates by 26%.
The rate revision is expected post-Bihar Assembly elections.
The increase aims to support newspapers facing financial challenges.
The last rate revision was in January 2019.
A similar revision for television media is under consideration.
- Who
- The Centre (I&B Ministry)
- What
- Plans to increase print advertisement rates.
- When
- Expected after the Bihar Assembly elections.
- Where
- N/A
- Why
- To support newspapers facing financial difficulties.
- Proposed Rate Hike
- 26%
- Last Rate Revision
- January 2019 (25% increase)
- Reason for Hike
- To aid newspapers with rising costs and declining revenue
- Pending Period
- Nearly 3 years
- Last Revision Before 2019
- 2013 (19% increase)
- Overseeing Ministry
- Information and Broadcasting (I&B)